A measurement firm. By design, not by accident.

Valoh was built to be the independent layer for AI brand measurement — on the same side of the line as Nielsen, DoubleVerify, and IAS. Independence isn't a marketing claim. It's a structural choice that has to be made before the company sells anything.

01 / Why

Why Valoh Exists

Customers are asking AI what to buy. No one is auditing what it says back.

The first wave of AI-marketing tools sells optimization: how to get your brand named more often, ranked higher, framed more positively. That category is real and growing. It is also a category that no one in the room can independently verify.

Every prior measurement era — TV, display, programmatic — eventually needed an independent vendor to publish the numbers the optimization vendors were claiming to move. Valoh exists to be that vendor for AI.

Valoh measures. We don't recommend. We don't optimize. We don't take referral fees from the vendors who do.

02 / Independence

The Independence Principle

Five structural choices that keep Valoh on the measurement side of the line.

2.1: No optimization product. Valoh has never built one and never will. Adjacent revenue is the wedge that pulls measurement firms into the optimization category.
2.2: No managed services. We sell measurement, not access to consulting. There is no strategy retainer, no remediation engagement, no "we'll help you fix this" offering.
2.3: No proprietary aggregate score. A vendor-defined score is a thing the vendor can move. Valoh reports five named signals at stable units.
2.4: No referral revenue from optimization vendors. Valoh does not partner with AEO / GEO tools, take affiliate revenue, or recommend specific optimization vendors to clients.
2.5: Public methodology. A black-box measurement is unauditable, which means it is not measurement. Sampling, validation, and known limitations are published.

03 / Lineage

Lineage

Every measurement era looks the same in the rear-view mirror.

Measurement layer · by era
Era	Optimization vendors	Independent layer
Television	Agencies, ad networks	Nielsen
Display advertising	Ad servers, optimization tools	IAS, MOAT
Programmatic	DSPs, SSPs, optimization platforms	DoubleVerify
SEO	SEMrush, Ahrefs, Moz	Search Engine Land, Sistrix (incomplete)
AI brand presence	AEO / GEO tools	Valoh

SEO is the era that didn't get a clean measurement layer. The optimization vendors became the measurement vendors, and the result was that nobody at the executive level could trust the numbers. AI brand presence is on track to repeat that — unless the independent layer is built deliberately, before the optimization vendors absorb the role.

04 / Team

Team

Who builds Valoh.

Maddie Boudreau

Founder

Maddie Boudreau is the founder and CEO of Valoh. She spent her career in ad tech measurement, most recently working on brand safety, invalid traffic, and the audit infrastructure advertisers use to verify what they're paying for. She has also held brand and GTM roles on the operator side.

05 / Contact

Get In Touch

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