What a Valoh report looks like.

This is a redacted sample of a real Valoh measurement report. Brand and competitor names are anonymized; signal values, time series, and methodology are otherwise unmodified.

01 / Header

Report Metadata

[Brand] · CRM platform · 90-day window

Report period Feb 03 – May 03

Category CRM Platforms

Prompt set version CRM.v1

Models tracked 4

Total queries logged 18,240

Methodology version v1.2

02 / Mention Rate

Signal · Mention Rate

[Brand] mention rate by model, last 90 days.

Across 18,240 category-anchored prompts, [Brand] was named in the model's response at the rates below. Each model is reported separately; values are unweighted percentages.

Mention rate · last 90 days · per model
Model	Mention rate	Δ vs. prior 90d	95% CI
ChatGPT	42.8%	+2.1pp	±2.4%
Gemini	31.4%	−0.6pp	±2.6%
Claude	37.9%	+1.4pp	±2.5%
Perplexity	51.2%	+4.7pp	±2.3%

FIG 02-A Mention rate trend, last 90 days

ChatGPT Gemini Claude Perplexity

03 / Rank Position

Signal · Rank Position

When [Brand] was named in an enumerated list, average position.

Average rank when present in enumerated list
Model	Avg. rank	Median list length	% in top 3
ChatGPT	2.4	5	68%
Gemini	3.1	5	52%
Claude	2.7	5	61%
Perplexity	1.9	6	81%

04 / Competitor Citations

Signal · Competitor Citations

Top five competitors named alongside [Brand], aggregated across models.

Co-citation frequency · last 90 days · all models
Competitor	Co-cited %	Recommended over [Brand]	Replace rate
[Competitor A]	68.3%	Most frequent substitute, all 4 models	28%
[Competitor B]	54.1%	Substitute on Gemini and Claude	17%
[Competitor C]	41.8%	Co-mentioned, rarely substituted	6%
[Competitor D]	33.0%	Substitute on Perplexity only	9%
[Competitor E]	22.6%	Co-mentioned, rarely substituted	3%

05 / Sentiment

Signal · Sentiment

Polarity of language used to describe [Brand], by model.

Sentiment, mean and distribution · last 90 days
Model	Mean	% positive	% neutral	% cautionary
ChatGPT	+0.41	62%	33%	5%
Gemini	+0.28	48%	46%	6%
Claude	+0.35	54%	42%	4%
Perplexity	+0.46	68%	29%	3%

06 / Recommendation Strength

Signal · Recommendation Strength

When [Brand] is mentioned, is the model recommending it — or only listing it?

Recommendation strength tier · % of mentions
Tier	Definition	% of mentions
Tier 1	Active, unambiguous recommendation ("I'd recommend [Brand] for…")	23.4%
Tier 2	Favorable mention with specific praise, not a direct recommendation	38.1%
Tier 3	Listed as an option, neutral framing	29.6%
Tier 4	Mentioned with qualification or caveat	8.9%

07 / Audit Notes

Audit Notes

Documentation accompanying the values above.

7.1: All values are derived from logged conversations retained in full for 90 days. Clients may request transcripts behind any single value at any time within the retention window.
7.2: Sentiment and recommendation strength were double-coded (automated classifier + human reviewer on a 10% stratified sample). Inter-rater agreement κ = 0.81 for sentiment, κ = 0.76 for recommendation strength over the period.
7.3: Prompt set CRM.v1 was unchanged for the entire window. Set was last revised 2025-11-04.
7.4: One model version change observed during the window (Gemini, on 2026-03-22). Δ values flag periods on either side of the change. No retroactive backfill was applied.
7.5: This report contains observed values. Valoh did not interpret, prioritize, or recommend changes based on these values, in keeping with published methodology §07 (Boundaries).

Read the methodology

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