Valoh
Where Valoh Sits
Valoh is to AEO tools what DoubleVerify is to SEO tools.
One side of the line measures. The other side optimizes. Both are useful. They cannot be the same vendor — measurement is only credible when it has nothing to sell on the optimization side.
Two Categories, One Vendor Each
Every measurement era needed an independent layer once spend got serious.
Television had Nielsen before TV ad budgets stabilized. Display advertising had IAS before the IAB went after fraud. Programmatic had DoubleVerify before viewability got regulated. The independent layer always shows up after the optimization vendors do — and it always sits on the other side of an obvious conflict-of-interest line.
AI brand presence is in the same place now. The AEO and GEO tools are the optimization vendors. Valoh is the measurement layer. Both can exist; neither can be the other.
Comparison
Valoh vs. the AEO / GEO category, line by line.
| Valoh | AEO / GEO Tools | |
|---|---|---|
| Primary output | Audit-grade measurement of brand presence in AI responses | Recommendations, content suggestions, and "remediation roadmaps" to lift brand presence |
| Buyer | CMO, CFO, measurement lead, agency accountability team | SEO team, content team, growth marketing |
| Budget line | Brand measurement / verification spend | Performance marketing / SEO tooling |
| Methodology | Published. Frozen prompt sets. Public sampling, validation, and limitations. | Proprietary. Optimization vendors are not incentivized to publish what would let you audit them. |
| Prompt construction | Locked for the measurement window. Clients do not influence prompts. | Often editable by the client, used iteratively to "test what works" |
| Score design | No proprietary aggregate score. Five raw signals, reported per model. | Proprietary "visibility scores" designed to move when you spend more |
| Conflict of interest | None — Valoh has no optimization product, no managed services, no remediation engagements. | Structural — vendor benefits when the score it publishes goes up, especially when it's also selling the lift. |
| Lineage | DoubleVerify, IAS, Nielsen, MRC-track measurement | SEMrush, Ahrefs, content optimization tooling |
| Use in board / investor reporting | Designed for it. Third-party data, defensible methodology. | Inappropriate. Self-reported metrics from a vendor with optimization upside. |
A simple test for which side a vendor is on
Ask: does the vendor make more money when the score goes up?
If the answer is yes, you're buying optimization. That can be the right purchase. It just isn't measurement, and it shouldn't be presented as such inside the room.
Valoh's revenue does not depend on a brand's signal values moving in any direction. We measure. The buyer decides what matters. The optimization vendor — whoever the buyer chooses — does the lifting.
Disambiguation
If you've been pitched any of these, that's not Valoh.
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- "AI visibility score" with a vendor-defined scale. Valoh reports five named signals with stable units. We don't roll them into a proprietary number we can move at will.
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- "Remediation roadmap" alongside measurement. Valoh has no remediation product. We don't bundle measurement with the lift. That's the structural conflict the MRC track was built to prevent.
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- "Editable prompt sets." If a measurement vendor lets you change prompts mid-window, the measurement is not comparable to the prior window. It's optimization with a measurement label.
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- "Black-box methodology." If the sampling, validation, and known limitations aren't published, the result isn't auditable. Valoh's methodology is public.
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- "Strategy review call to walk through findings." Valoh delivers reports. We don't sell time on top of the data — that's the consulting wedge that pulls measurement vendors toward optimization.
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